SWEDISH AUTOMAKER TO BUILD REGIONAL PLANT WAREHOUSE IN KENYA--SEEKS TO BOOST MARKET SHARE IN KENYA, UGANDA AND TANZANIA
The Swedish maker of vehicles and construction equipment agreed to partner with Kenyan car dealer NECST Motors to...
The Swedish maker of vehicles and construction equipment agreed to partner with Kenyan car dealer NECST Motors to set-up 20 new workshops across the region, a parts warehouse and an assembly line for Volvo trucks in Kenya’s port city of Mombasa, Volvo Trucks President Claes Nilsson said on Thursday. That followed Volvo’s announcement that it will start assembling cars in India later this year.
“In all markets we want to be above 10 percent,” Nilsson said in an interview in the Kenyan capital, Nairobi. “Eventually we want to get to those levels that you see in Morocco and South Africa.”
The company is seeking to boost market share in Kenya, Uganda and Tanzania to as much as 18 percent from about 2 percent, as the East African region’s economic growth outpaces the sub-Saharan Africa average.
Kenya will follow those two countries as the third in Africa to have a Volvo Trucks assembly plant. East Africa’s largest economy is expected to grow 5.3 percent this year, compared with a sub-Saharan Africa average of 2.6 percent, according to the International Monetary Fund. Uganda and Tanzania are seen expanding 5 percent and 6.8 percent respectively.
“We believe very strongly in the growth of the Kenyan economy and also the surrounding countries of Tanzania and Uganda,” Nilsson said. “We are pleased to see what the government is doing in terms of investment in infrastructure, which is a necessity for customers to utilize the benefits of our products.”
Volvo trucks are assembled in 15 countries across the globe and last year the company sold about 103,000 trucks worldwide, Volvo President for Southern Africa Torbjorn Christensson said during the interview. The company last year completed a reorganization to cut in annual spending by 10 billion kronor ($1.1 billion) from 2012 levels.