In implementation of the investment policy in the country aligning with the Government's vision and efforts to attain an Industrialized Tanzania by 2025, Chai Bora has acquired the brand Dabaga Company with a line of delicious condiments such as Dabaga Tomato Sauce, Pili Pili Mbuzi sauce, Mango Pickle and many other diverse products.

Chai Bora has been operating in the country since 1996, it has been leading the market as an established Tea brand producer. It has introduced to the market products such as Black Tea, Green Tea and Coffee brand known as Café Bora.

 Since it has begun its operations in 1996 till date it marks 21 years of its establishment and growth in its respective sector in Tea production. In the span of 21 years Chai bora has acquired Dabaga, added more products to its line of production and built a high technology industry in Iringa.

The investment in the production plant is the state of art technology with efficient and modern technology equipment that it will increase efficiency in the production of relevant products and will simultaneously contribute to employment in the country.

Through the current production in the industry, Dabaga plant has provided permanent employment and one offs project employment mostly to the residents around Ikokot village in the Ilula District, Iringa.

Farmers who engage in providing the industry with raw materials, suppliers of agricultural products and other suppliers such as security companies, cleaning and sanitation companies and food suppliers are all benefiting from the Investment.

Chai bora's Managing director, Mr. Kapila Ariyatilakaka said farmers will benefit from selling their crops mainly tomatoes because the factory currently needs 300 to 400 Tonnes a month.

"This implies that farmers within Iringa and outside Iringa will benefit from the presence of the factory mainly by selling their products there," says Mr. Kapila Ariyatilakaka.

He also said that agricultural produce suppliers that supply agricultural produce that are required by the plant for production now have a chance to sell their products and thus increase the scope of employment.

He added that security companies have also benefited from the Dabaga plant; also many young people have been employed in the plant some sell food and drinks at the canteen in the plant and others engage in other income activities related to the plant.

For now 35 employees have been employed directly in the factory and 45 are on temporary employment contracts adding a cash flow to the neighboring areas.

It’s safe to say that with the employment opportunities from the Dabaga plant it is clear that some Tanzanian families will benefit from the investment since they will reap benefits that will help them support their families at home.

It also improved the living standard for the local population around the plant as they can now rent their homes to the factory workers.

A visible cash flow is now seen in their communities because the plant workers are now buying goods from the people around Ikokot.

This has helped reduce the situation of young people staying indoors without having a significant job and are currently receiving minimum wages from the Dabaga plant or through other opportunities such as selling products around the factory.

There is also a great percentage of training that will be provided by technical experts from overseas mainly from Chinese experts since the Chinese experts were heavy invested in in the construction of modern production products.

He said, "They should be tax exemption even for five years for the investment of natural products so as to increase the interest in the field and to promote agriculture in the country".

He said, the company is currently aiming to represent Tanzania well in the East and Central Markets and therefore it is necessary to be supported so as to strengthen the best commercial environment for them to prosper.

He said, the major competitors the market are Red Gold, American Garden, Pep Tang and Canadian.

But he noted that one of the biggest challenges currently facing is the lack of reliable electricity in the investment area.